A well-defined brand that will set your book apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The author and the book must be properly known and recognized. If that is achieved, then clienteles will be willing to invest in what you are selling. Brand visibility refers to the ability to gain the attention of the target audience. There are always going to be several brands competing for the attention of the consumer, therefore, they are going to buy the brand that offers them the best worth. That brand will be the one most able to satisfy their needs and generate a level of comfort and satisfaction that will earn its preferred status. In order to attain that status, a brand must be able to excel above the competition. However, the brand must first of all be visible. Brand visibility is what is needed to take your brand to the level of its market dominance. It is important that the process highlights the unique features of your brand.

Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy.